What Is PER-K®?

How Did PER-K® Come To Be?

How Does PER-K® Work?

What Is A PER-K® Balance?

Why Haven’t I Heard Of PER-K® Before?

How Can PER-K® Help My Organization?

Who Would Benefit From PER-K® Workshops?

Can I Use PER-K® Processes To Improve My Personal Life?


 Q. What Is PER-K®?

PER-K® (spoken as one word i.e., PERK) is a simple process that enables you to communicate directly with the subconscious mind in order to change beliefs and attitudes that limit or sabotage peak performance. Most of us know, and behavioral scientists confirm, that our behaviors are a direct reflection of our beliefs, perceptions and values, generated from past experiences. PER-K® is a user-friendly way to rewrite the software of your mind in order to change the printout of your performance!

PER-K® activates Possibilities, focuses Energy congruently, and produces repeatable Results — which is Key to sustainable success.


 Q. How Did PER-K® Come To Be?

PER-K was developed in 1988 by Robert M. Williams, M.A. It was a response to the frustration that came with the realization that typical training programs, which rely heavily on “insight” and “motivation,” seldom create real and lasting results. After the initial pump and excitement, it’s back to business as usual. Or, to put it another way; “After all is said and done, more is usually said than done!”

Rob has spent years developing and improving PER-K®. It is the “missing link” to exceptional performance. He discovered that corporations are more in need of better “mind management” than “time management” in order to achieve maximum effectiveness and profitability. Rob’s background in business and psychotherapy enabled him to create a bottom line, results-oriented approach to his training programs while at the same time respecting the dignity of the individual. PER-K isn’t designed to replace your “skills-based” training programs, it’s designed to make your “skills based” training programs work better. Programs don’t work until people work!


 Q. How Does PER-K® Work?

PER-K® is a unique process evolving from years of brain research and hundreds of sessions with individuals and groups. It creates a receptive state of mind that dramatically reduces resistance to change at the subconscious level. The subconscious mind can be accessed in a way similar to a personal computer. PER-K® works like a “mental keyboard”– a user-friendly method of communicating with the subconscious mind that is simple, direct and verifiable. It enables the individual to align subconscious beliefs with current goals and objectives and frees them from the limitations of past programming.


 Q. What Is A PER-K® Balance?

A PER-K® Balance is an approach designed to create a balanced communication with both hemispheres of the brain. This Whole-Brain State is ideal for reprogramming the subconscious mind with new, enhancing beliefs and attitudes that support goals rather than sabotage them!


 Q. Why Haven’t I Heard Of PER-K® Before?

Until 1997, Rob was the only person offering professional-level PER-K® workshops. Over the years, corporate clients have included Continental Airlines, Marriott Services West, United Artists Entertainment Group, Adolph Coors Company, Time Life Books, and the Symantec Corporation as well as many smaller organizations including consultants and coaches. There is a growing group of Certified PER-K® Instructors available to assist you in creating sustainable success.


 Q. How Can PER-K® Help My Organization?

Our subconscious beliefs establish the limits of what we can achieve. If you’re spending “big bucks” on training programs and are disappointed with the ROI on your training dollars, then PER-K® can help. Even when people know the right thing to do, they don’t always do the right thing. However, when individuals are empowered with the effective tools to reach their full potential, they will eagerly do so. It is the frustration of self-limiting beliefs, driving self-defeating behaviors that trap people in a prison of mediocrity or failure. The truth is, there’s really no such thing as organizational behavior, only individual behavior; every thing else flows out of that!


 Q. Who Would Benefit From PER-K® Workshops?

Anyone wanting to improve their performance, but especially executives, sales professionals, customer service personnel and people working in a team environment of organizations ready to do something different in order to create sustainable success, and a sustainable future.


 Q. Can I use PER-K® processes to improve my personal life?

Yes! In fact Rob is also the originator of PSYCH-K®. PSYCH-K® utilizes the same powerful processes for change that PER-K does, but is designed for use in your personal life. Workshops, are available for family and friends who want to transform old habits and behaviors that are limiting their happiness and well-being. Click on the PSYCH-K® link above to visit the site.