The Psychological Advantage

“The trouble with most sales people is that they look in the wrong direction, the direction of product and profit rather than in the right direction of cause within Self.”

Walter Russell
Advisor to Thomas J. Watson, Sr.
Founder of IBM

PER-K^® Peak Sales Performance is designed to enhance and support skills-based sales training. Participants learn how to access the subconscious portion of the mind and align essential beliefs for success. Successful sales people have more “I can” beliefs than “I can’t” beliefs. It is this critical psychological advantage that can make the difference between mediocrity and excellence between failure and success! By aligning the subconscious mind with the goals and objectives of the conscious mind, self-sabotaging habits are replaced by new behaviors that are self-supporting and success producing. Overcome call reluctance and feel comfortable asking for the sale. Learn how to make success a self-fulfilling prophecy instead of a day to day struggle!

THE KINDS OF BELIEFS THAT ARE IDENTIFIED AND CHANGED
Individuals are able to tap their full potential for increasing personal and professional effectiveness by changing self-limiting beliefs into Beliefs for Success.

Self-Limiting Beliefs		Beliefs for Success
“No matter how hard I try, my best is never good enough.”		“I do my best and my best just gets better!”
“My fear of rejection keeps me from making successful sales calls.”		“I am calm, confident and energized when I make sales calls.”
“It’s pointless to try to make my quota because I’ll never be able to do it.”		“I trust my abilities, and I can accomplish whatever I set my mind to.”
“If I try to close the sale, the customer will probably say no.”		“When I offer the customer an opportunity to buy, I create a win/win situation.”
“I put things off until the last minute because I work better under stress.”		“I work in a steady and relaxed way and I still get things done on time!”

These are just a few examples of the beliefs that affect sales performance. Participants receive additional example belief statements associated with this topic and learn how to write their own empowering beliefs. Detailed handouts are included to reduce the need for note taking and to enhance the individual’s ability to concentrate on the experience of aligning subconscious beliefs with conscious goals for sustainable success.